Lenovo PC can be on the air foothold What?
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sT stc+w echoes from the creation of the brand idea, back, Mr. Liu, Yang outgoing chairman, took over as CEO, etc., this series of changes are Lenovo has been in the spotlight for the first quarter of .2009, share and profit declines on the cusp Gengrang association.
)tQ6rd' recently, IDC released its third-quarter PC market share reports, the report shows Lenovo's PC shipments from stage last year rose to 6.987 million 5.91 million units, up 18.2% market share rose from 7.7% to 8.9%. the third quarter, PC shipments in Asia-Pacific market for the 23.4 million units, up 17%. Among them, the association market 18.9% share, topping the list. in the economic situation has not fully recovered, Lenovo Lenovo shares change dramatically increase the strength to prove, but also to the author of its future with hope.
Bst>9V&R PC technology is still single, What Competition?
{-]HYk PC market in the end what is the Competition? For this issue, many people would say that technology is not so. IBM once had the most powerful PC technology can not escape the fate of a loss,
shenzhen escort, and finally had to sell Lenovo PC . Acer started a foundry business, it can quickly overtook Dell as the PC industry, her second child, it also decided to deny the success or failure of technology theory.
c]v3dHE_h current PC production has entered a rapid, automated and standardized, and even cottage enterprises can production of notebook computers, this mode of production and technological changes on every PC vendor with the terms of the same. homogenization result is more and more serious, the current mainstream PC consumer base and are based on Intel Core or AMD's dual-core processor, using NV or ATI's graphics card, hard drive standard 250G began to 320G, a result of this homogenization of the PC market price war to become the protagonist.
b2-|e_x PC Competition struggle no longer technology, Competition and cost control ability but brand influence,
Rainie admits debut blew Lieyan history after the first five sections of the situation (Figure), but also in the layout of the test PC enterprise products is reasonable, because only rational planning of product to be able to get more profit. summarize, PC Market Competition will be the brand of the future, the cost product line layout.
3 &Zx *: PC market, the current master key
L<>NL$CrN PC companies generally rely on the Internet and cheap access to share this; with commercial and high end of the profit, enhance the brand. The system can be described as today's PC market The \dropped significantly, mainly because Dell has been focusing on education,
guangzhou massage, business, government, business PC market, the general consumer market, less investment, in addition, direct and channel sales has been the contradiction between the existence of Dell's share of the lead began to decline. Also, introduction of Dell's Internet speed, low-cost competitiveness of the weak, but also its share of the main reasons for the decline.
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o*ED!y7 Lenovo is the master key with this?
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^E Lenovo product line layout is very clear and very balanced. whether the netbooks and low-cost or high-end business PC, SMEs, large enterprises, industry-tailored PC and so on, market segmentation can effectively cover as many users to share and gain more profits.
~I ^[rP~ , for example, for high-end ThinkPad notebook personal business, for SMEs, V series, Young-day series, and for large customers ThinkCentre, Zhao Yang, Kai-day series and so on. Market segmentation allows a part of Lenovo's PC users will not be reduced, resulting in a substantial decline in overall share. For example, the economic crisis of 2008 to second quarter of 2009, the SME PC replacement cycle is longer,
guangzhou escort, but due to PC to the countryside, strong spending power of Chinese consumers, Lenovo still gained a good share of the increase.
1,!\7@<CT In addition, Lenovo has a high-end and business products through the ability to profit, which is better than Acer . Lenovo has a business PC brand Think, the series as strong brand recognition,
shenzhen escort, a user willing to pay a higher price, so can bring a steady stream of profits for the association. Meanwhile, Think series of high-end PC brands will also influence the radiation to the Internet, cheap book, allow users more reliable low-priced Lenovo PC,
guangzhou escort, it will effectively increase market share.
Zg f||, in marketing, Lenovo PC has been greatly widened and the local PC business distance, the fashion,
guangzhou massage, the network, the trend of the use of marketing tools,
shenzhen massage, has very skilled. For example, to promote the Internet, engaging in \Internet sales efforts; to promote high-end of the \combination of advantages that other brands do not have, so I optimistic about Lenovo's PC performance in the future competition in the market.
kI Tmo"$K PC can grasp the business opportunities?
8PVs!?Nne business PC is the PC mentioned above, an important source of profit enterprises, and this There are also reports that in 2010 PC market will usher in the climax of enterprise hardware replacement due to Intel, AMD launched a new 45-nm 4-core processor architecture, and Microsoft windows 7 release, the economy pick up, which will be stimulated an important factor in corporate PC replacement.
ymVd9 4L the face of this enormous business opportunities, enterprises should make full preparations for more commercial orders .2008 Dec. 4, the first Lenovo Business Technology Forum in Beijing meeting,
shenzhen massage, the Forum theme of \superior products and services to meet the user cost, efficiency, management and security needs.
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concept since its CEMS has been applied to the association to the concept of personal business, SMEs, high-end commercial, large commercial customers each areas, well positioned to meet the needs of business users. According to IDC, in the commercial market, the previous quarter (second quarter of 2009), Lenovo business PC market share in China reached 29.5%, an increase of 0.9%. Lenovo business PC market share in excess of the sum of second and third place is more than twice the second.
4O"kOEkKT> 2009 年 10 On 20 March, the second session of the reconvened Lenovo Business Technology Forum, the Forum theme is \CEMS concept through the advancement of enterprises must be able to grasp the replacement of the 2010 PC hardware business. In this regard, we will wait and see!
