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主题 : 歌手发视频谴责美联航 其市值立刻蒸发1.8亿(新加优酷视频)
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楼主  发表于: 2009-07-24   

歌手发视频谴责美联航 其市值立刻蒸发1.8亿(新加优酷视频)

来源:汉网-武汉晚报

下次要是有航空公司弄坏了你的行李,试着唱个歌拍个视频“报复”他们吧。加拿大歌手戴夫・卡罗尔编了一首音乐视频《美联航摔坏吉他》上传到了著名的YOUTUBE视频网站上谴责美联航,导致美联航的股票价格在这几天中狂泄10%......

2009 年07月25日消息,据英国广播公司24日报道,加拿大歌手戴夫・卡罗尔去年乘坐美国联合航空公司的客机到美国内布拉斯加州旅行时,他随身携带的一把名贵吉他竟在芝加哥奥海尔机场被美联航的行李运输工摔坏了,由于美联航拒绝赔偿维修吉他的费用,愤怒的卡罗尔竟编了一首音乐视频《美联航摔坏吉他》上传到了著名的YOUTUBE视频网站上。结果在短短10天内,这首谴责美联航“拒赔”的视频歌曲就红遍互联网,获得了近400万人次的点击率,导致美联航的股票价格在这几天中狂泄10%,相当于蒸发掉了1.8亿美元的市值。震惊的美联航负责人立即“亡羊补牢”和卡罗尔取得联系,表示愿向他赔偿维修吉他的费用,并向他提供价值700英镑的飞行优惠券。

不过,卡罗尔却拒绝了美联航的“赔偿费”,他要求美联航将这笔钱捐赠给慈善机构。事实上,由于《美联航摔坏吉他》视频红遍互联网,已经使创作者卡罗尔成了名人,他所在的《马克斯维尔之子》乐队的唱片首次开始热销,他创作的歌曲也上了加拿大一家在线音乐销售网站的排行榜,名利双收的卡罗尔已经瞧不上美联航的那一点“赔偿费”了。

如今,这部红遍网络的音乐视频,也将被美联航用做“内部培训教材”,确保美联航所有的顾客都能在未来得到更好的消费者服务。而一曲成名的卡罗尔也开始频频接受美国和英国电视节目的采访,他现在正在创作另外两首关于美联航的音乐视频,尽管卡罗尔承诺第二首歌的歌词不会对美联航的客服小姐“太刻薄”,但美国联合航空公司不得不准备承受第二首歌带来的冲击。

卡罗尔在视频中边弹边唱:“你摔坏了它(吉他),你就应该修好它。”他还聘请两名演员扮演美联航的行李运输工,表演将他的名贵吉他当球扔的镜头
[ 此贴被卡拉在07-27-2009 10:57重新编辑 ]
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“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.”  -----  Henry David Thoreau
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沙发  发表于: 2009-07-24   
United Breaks Guitars


国内请看优酷视频

[ 此贴被卡拉在07-27-2009 02:07重新编辑 ]
“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.”  -----  Henry David Thoreau
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板凳  发表于: 2009-07-24   
Dave shares some thoughts after the success of United Breaks Guitars.
“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.”  -----  Henry David Thoreau
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地板  发表于: 2009-07-24   
CBS Special Report: Singer's Sweet Revenge
“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.”  -----  Henry David Thoreau
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地下室  发表于: 2009-07-25   
YOUTUBE!
互联网  
我随你
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5楼  发表于: 2009-07-25   
        看不到视频,  
一半是冰水,一半是火柴
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6楼  发表于: 2009-07-25   
歌手报复美联航却一歌成名
来源:英国卫报
作者:Mark Tran
guardian.co.uk  2009年07月23日
moonstruck@yeeyan翻译

下次要是有航空公司弄坏了你的行李,试着唱个歌拍个视频羞辱他们吧。去年,一名默默无闻的加拿大乡村乐歌手称他的Taylor原声吉他被芝加哥O'Hare机场的行李搬运机损坏,之后便采取了上述行动。

《美联航弄坏吉他》(United Breaks Guitars)这首歌轰动了YouTube,成了Dave Carroll职业生涯最红的歌曲。这首歌叙述了他一年来努力要求美联航赔款却最终无果的经历,在YouTube上有近400万点击量,当他的乐队Sons of Maxwell进行特约演出时,歌迷们叫嚷要求演唱这首歌。

这段视频一上YouTube就成了热门,引起了美联航的注意。美联航提出赔偿修复吉他的费用以及价值1200美元的飞行券,但他要公司把这笔钱捐给慈善事业。他说:“他们当然想让这次风波过去。”

他说,Sons of Maxwell八张唱片和Carroll个人演奏专辑的销量从“网上一天卖出一到两张”飙升至“几百张”,真是多亏了这个网络热门视频。其他航空公司向他提供了免费旅行以体验他们的服务,销售Taylor吉他的Bob Taylor亲自打电话来提供两把吉他让Carroll选择,希望能在下一个视频里作为道具使用。

没错,Carroll正在打算用自己的美联航的经历再写两首歌。第二首歌有关“头脑冷静”的美联航客服代表Irlweg女士,她于去年12月份称“事件已经结束”。Carroll说这首歌对她没有恶意。第三首歌关于事件结果,还没有创作。

美联航的股价正受到重创,要是它遵循自己制定的客服政策,本可以避免这次公关羞辱。美联航网站上说:“无论在空中还是在陆地,在网络上还是在电话里,顾客选择了我们,就有权力期待和要求从我们这里得到尊重、礼貌、公平、诚实的对待。”


Singer gets his revenge on United Airlines and soars to fame

Mark Tran  Thursday 23 July 2009 11.39 BST   guardian.co.uk 

Next time an airline loses or breaks your luggage, try shaming them with a song and a video. That's what a little-known Canadian country and western singer did after he claimed that his Taylor acoustic guitar had been damaged by baggage handlers at Chicago's O'Hare airport last year.

United Breaks Guitars has become a YouTube sensation and provided Dave Carroll with the biggest hit of his career. The song - which chronicles his vain year-long attempt to win compensation from United – has had almost 4m hits on YouTube and fans have been clamouring for the song at gigs where his band, Sons of Maxwell, has performed.

Once the video appeared and became a YouTube hit, United sat up and took notice. It offered to pay the cost of repairing his guitar and flight vouchers worth $1,200 (£700) but he told the airline to donate the sum to charity. "They definitely want this to go away," he said.

Sales of Sons of Maxwell's eight albums and Carroll's solo disc have increased from "one or two a day online to probably hundreds," he says, thanks to the viral smash. Other airlines have offered him free trips to experience their customer service and Bob Taylor of Taylor Guitars personally telephoned, offering two guitars of Carroll's choice and props to use in a second video.

Yes, Carroll plans two more songs about his experience with United. The second song is about Ms Irlweg, the "unflappable" customer service rep at United who said last December that the "matter was closed." Carroll says the song will not be unkind to her. The third song in the trilogy, which will be about the outcome, is not yet written.

United, which has seen its share price tumble, could have spared itself this public relations humiliation if it had followed its own policy on customer service. United's website says: "In the air and on the ground, online and on the telephone, our customers have the right to expect – to demand – respect, courtesy, fairness and honesty from the airline they have selected for travel."

http://www.guardian.co.uk/news/blog/2009/jul/23/youtube-united-breaks-guitars-video
“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.”  -----  Henry David Thoreau
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7楼  发表于: 2009-07-27   
三表哥的博克里有

http://www.wangxiaofeng.net/
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8楼  发表于: 2009-07-27   
唉,我都被摔坏3个箱子了,解气啊解气
我忍
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9楼  发表于: 2009-07-27   
歌還真好聽 。。 哈哈。。
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